Chamonix-Mont-Blanc
Ad Campaign
Chamonix Mont Blanc, a captivating town nestled in the French Alps, served as the focal point of my project. I aimed to highlight the region's awe-inspiring natural beauty while leveraging the unique aspect of its challenging terrain, which often poses risks and demands caution. By emphasizing the exhilarating experiences available and the importance of safety, I sought to attract adventure enthusiasts looking to test their limits in a breathtaking mountain environment.
Programs used: Illustrator, Photoshop, Procreate
What is Endangered Illustrations?
Endangered Illustrations is a passion project developed from my involvement in the University of Delaware's Summer Scholars + Fellowship program. It is a 20-page booklet on 7 illustrated endangered animals to represent and highlight how humans hurt their local environment. My aim for this project was to promote biodiversity awareness by linking to credible organizations specializing in conservation efforts.
Programs used: InDesign, Photoshop, Illustrator, Procreate, and Blurb.
16,000+ Endangered Species
As an artist, Endangered illustrations is my response to the critical threat of biodiversity loss caused by human actions. In the last 500 years, human activity has driven 869 species to extinction, with one in four mammals and one in eight birds facing imminent extinction. Through visual storytelling, I aim to raise awareness, evoke empathy, inspire artistry, and create action for conservation. My art aims as a call to preserve biodiversity for the sake of both nature and humanity's future.
Increase in the number of species assessed for The IUCN Red List of Threatened Species™ (2000–2023; version 2023-1).
The book that inpired this Case Study: Sustaining Life: How Human Health Depends on Biodiversity. Eric Chivian and Aaron Bernstein, editors.
Research to Drive Conservation Efforts
At this stage, I researched endangered species, delved into textbooks, sketched up designs, and studied the causes of their decline. Drawing insights from this research, I developed a layout of the pages and a proper cover and chose the 7 animals I would cover based on my findings.
Color Pallete
Initial Sketches
organizations that aligned with my goals
The Result
Finally, I display my booklet for my senior show at the University of Delaware, where hundreds of people could freely flip through the booklet and take a sticker or two home with them. Through this project, I learned the extensive and meticulous amount of details that is creating a well-formated book!
Click through the PDF using the arrows!
Drag and scale the stickers!
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Vision and Goals for Future Conservation Initiatives
In my vision for future conservation initiatives, I aim to broaden the scope of our efforts by including a more comprehensive range of endangered species and diversifying them into separate categories: perhaps making multiple sets of books for Sea animals, Insects, Plants, and more. Additionally, If I were to take this further, I would seek to enhance outreach through various promotional materials (posters, social media, etc) and partnerships with the organizations I researched to maximize our potential to raise awareness!
